Ecommerce PPC agency
Making sense of spend.
Google and Meta ads, judged by whether the business grows.
Spend goes up. Sales don’t.
- The report says clicks are up. The business hasn’t moved.
- You end up telling your agency what to test.
- Discounts are doing the selling.
We find which ads actually bring in customers, and move the money there.
iROCKER spent 44% less on ads and sold 22% more.
“During high-velocity sales windows, the team has been exceptional in managing resources and securing our operations.”
Where the budget went
66%Google’s share of spend, up from 32%
34%Meta’s share, down from 68%
- We moved spend to Google, where people were already searching for boards.
The orders
2×Order value on Meta
−80%Discounts
- Meta now goes after bigger orders, and the brand stopped selling on discount.
July 2026 against July 2025
+22%Sales
−44%Ad spend
- Fewer visits, each worth more: revenue per visit up 77%.
Homespec got 2,000+ qualified leads, at 40% lower cost.
“They’ve been great to work with. They took the time to understand our business and they’re always quick to help.”
Every call, checked
2,000+qualified leads in 13 months
- Every call and form was checked, and the account was judged on qualified leads alone.
A page and a budget per service
−40%Google cost per qualified lead, August against March
- Four job types, each with its own budget, raised in spring and summer, cut back in winter.
Meta ads, changed every month
−35%Meta cost per qualified lead, April to September
- Each month we changed the ads, the towns and the forms by what the leads turned into.
Every idea, tested.
We plan the tests, write the ads, move the budget, and tell you what changed and why.
01 / 07 · MyoBuddy
Seven ways in
MyoBuddy. Pain, proof, comparison and value: seven ways into the same product. Made with AI, checked against the real product.
How it starts.
- A 20-minute call.We look at the accounts with you and tell you where we’d start. No deck.
- Week one: into the accounts.We find what’s leaking and fix the obvious things straight away.
- Day 14: the first work is live.Budget moved, waste cut, new campaigns running. Then we keep going, week by week.
Questions
worth asking.
Yes. We read every campaign first. Anything earning its keep keeps running while we test against it.
Yes. They stay in the brand’s name, with everything we build in them, whether or not you stay.
No. It’s month to month.
It depends on the brand’s monthly ad spend and how much we run. You get one monthly number after we’ve seen the accounts.
Which part of this looks like your account?
Need more than ads? See Growth Partner, or all services.
