The automated emails earned little, so the team sent more campaigns: 228% more sends for 12% more revenue.
More sends, little lift
Case study · Ancora
The emails were there. They weren’t earning.
Email, SMS and ads for a brand rebuilt around what its customers actually do.
- SMS
- Ads
+208%automated email revenue
More campaigns, barely more revenue.
Three changes.
01 · Email
We reworked the five automated emails they already had.
Each fires on what someone just did: joined, browsed, added to cart, started checkout, bought.
Welcome and after the order
02 · Email
We sorted the list by how engaged people are.
Engaged customers keep getting campaigns; one-time buyers get a path to a second order.
A path to a second order
03 · Email
We kept campaigns for launches.
Campaigns create the peaks; automated emails earn in between.
A launch, sent as a campaign
The last 90 days.
- +208%
- automated email revenue
- 25×
- more per person from an automated email than a campaign
- 60%
- of email revenue now from automated emails
Last 90 days against the same period last year, from Klaviyo.
“Our email was running off a calendar and we knew it wasn’t working — we just didn’t know what to do about it. They rebuilt it around what our customers actually do. It’s a completely different channel now.”