Only people typing "My Panecito" found it. Searches for pan dulce nearby went to other bakeries.
What people searched
Case study · My Panecito
Found by people who’d never heard of it.
Everything we run for a Mexican bakery.
- SEO
- Content
- Site
- Ads
- Creative
+41%clicks from Google
Only found by name.
Three changes.
01 · Content
We wrote for the searches people actually make.
"Pan dulce near me", "conchas near me", "bakery near me".
Searches without the name
02 · Content
We wrote the page people were searching for.
A guide to pan dulce and conchas went from 4 to 74 clicks.
Guides we wrote
03 · Content
We built the blog around buyer questions.
Blog traffic grew 56%.
Posts that answer buyers
Winter against autumn.
- +41%
- clicks from Google
- 4 → 74
- clicks to the pan dulce guide
- 6.6 → 4.1
- best average Google position
December 2025 to February 2026 against September to November 2025, from Search Console. December to February is a busy season for bakeries.
“Honestly, they’ve been great to work with. Patient with us, and always clear with the path ahead.”