Lots of interest. Then the same questions: which cable fits my rack? What else do I need?
The old product page
Case study · Bullet Pulley
Plenty of interest. One doubt killed the sale.
Everything from the offer to the ads for a home-gym brand in its first year.
- Product
- Site
- Ads
- Creative
- SEO
0.27% → 1.91%conversion, January to November 2024
They asked, then left.
Three changes.
01 · Product
We turned the questions into one kit.
Pulley, cables and attachments in one box, at a lower entry price.
One kit, one box
02 · Store
The product page answers fit first.
"Universal rack compatibility", before anything else.
The product page today
03 · Ads
Meta showed it working. Google caught the searches.
Demo ads showed it on a real rack; Google Search caught people looking for it.
Shown on a real rack
Month by month.
- 0.27%
- of visits bought, January
- 1.44%
- in August, when the kit launched
- 1.91%
- in November
- 57%
- of the year’s sales in Q4, from 47% of its visits
2024, from Shopify.
“They’ve been with us since almost day one. At this point they’re involved in most parts of the business, not just the marketing. Hard to imagine having built it without them.”