Qualified leads are the job. So we counted only those.
A Homespec job, before and after
Case study · Homespec
More qualified leads. Lower cost.
Google and Meta ads for a foundation repair company in Michigan.
- Ads
- Landing pages
2,000+qualified leads in 13 months
Cheap leads were the easy part.
Three changes.
01 · Ads
We counted only leads Homespec could serve.
Every call and form was tracked and checked, and the account was judged on qualified leads alone.
Every call, checked
02 · Ads
Budget moved by season and service.
Four job types, each with its own budget, raised in spring and summer, cut back in winter.
A page and a budget per service
03 · Ads
We changed Meta every month based on lead quality.
When site forms stopped working we moved to calls, then in-app forms, the best towns, sharper ads and more screening.
Meta ads, November 2024
Thirteen months of leads.
- 2,000+
- qualified leads
- 40%
- lower Google cost per qualified lead, August against March
- 35%
- lower Meta cost per qualified lead, April to September
November 2023 to November 2024, from Google Ads, Meta and the call tracking.
“They’ve been great to work with. They took the time to understand our business and they’re always quick to help.”