One order meant jumping between pages. Many people gave up.
The old site, early 2025
Case study · Loaded Cafe
Hungry people don’t browse. They order.
Everything from the ordering site to ads for a breakfast restaurant chain.
- Site
- Ads
- Creative
- SEO
0.6% → 2.0%of homepage visits reached checkout
Built like a shop.
Three changes.
01 · Store
We made it work like the delivery apps people already use.
One menu, categories always in view, prices up front.
One menu
02 · Store
Search suggests dishes as you type.
Hungry people search "pancakes".
Search as you type
03 · Store
Choices are clear, and the cart never disappears.
Required options are marked; the order stays in view.
Dish page and cart
Before and after the new site.
- 0.6% → 2.0%
- of homepage visits reached checkout
- 3.3×
- more homepage visits reached checkout
Store analytics, before and after the new site went live. No promotions or extra traffic behind it.
“We’ve been working together for years now. They got our online side up and running and have handled it ever since. Easy to work with.”